Lets call it what it is... The 'infamous', among those who know, Friday the 13th ONE DAY EXCLUSIVE RELEASE.
It's a 24hr hit-out and the design will never sold again after today.
As I am sure you've picked up on this by now; we thrive off the exclusivity factor of our designs. From the monthly exclusives, boiled down to this even more intense short window - only one day to get your mitts onto this release.
The exclusivity of these designs is to build a further intrinsic value into your piece - beyond the surface aesthetic. The idea of your particular ring design being cranked out and sold for years to come, we feel dilutes the significance of that little piece of metal perched on your knuckles. What's the good worth of an heirloom if the company is still selling that design once you hand it on? Or no defined purpose or importance of that period it was sold for? There's still something to be said about the stories that you build into the ring yourself, however we want this to be shared by the select, dedicated few. We also love the idea of worlds aligning and you bumping into a stray person on a night out that managed to slot into that 24 hour purchase opportunity, somewhere else on the planet and they also share the same heirloom. At least for us, that's something kind of special...
That is all well and good BUT, the design itself needs to be master... and good god, it is. We essentially can't miss when working with Jack Ankersen. The bloke is a genius.
All said and done, let's us walk you through this thing...
The Original Artwork
The oblong antique cushion signet.
With the underside '13' to sit in the palm of your hand.
For 24 hours.