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The Peoples Choice

The Winner of the 'Peoples Choice' Design, in the Second Annual CHD Design Comp, was...

 

This years comp brought about a bevy of new segments and approaches. That being said, it's only the second year in, so cut us some slack. 

The year was so hot that there were calls for more designs to see the light of day. 

So we brewed the 'Runner Up' release and also, this 'Peoples Choice' design.

 

We ducked and weaved our way through some Russian voter fraud, in the early stages of the vote, with one design that hadn't had much froth throughout the comp taking a big early lead. Quite suspect. But the Design Gods took control and Half Life edged out the win. 

Half Life right from the beginning, had a cult following. My family were getting death threats after passing this one over - so announcing this as the Peoples Choice winner, was a blatant relief. 

 

Let's pick this thing apart...

'Half Life'

By Dion De Kruiff

 

As I mentioned in the Podcast, its the contrast between the clean lines, the high lustre with the rough anatomical skull, which really appeals to me. 

It gives an appropriate nod to the style of jewellery that CHD has calibrated itself to, whilst giving it that accessibility of a traditional signet.  

 

WHEN WILL IT BE AVAILABLE?

We are going to be releasing this likely mid November, as a O.D.E. 

 

Congrats Dion! Absolutely nailed it. 

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