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The 2021 Design Comp Winner

 

"The Winner of the Second Annual CHD Design Comp, was Justin D'Souza, with his design; The Protector.

 

 

 DESIGN CONCEPT

"The simple message behind this ring is that we can often find ourselves in tough circumstances, but we shouldn't be afraid of asking for help, as sometimes help can even be found from extremely unlikely sources.

This is my first attempt at ring design and something about snakes on a ring just made sense to me, but wanted to represent it in a unique way."

- Justin.

And, that's a wrap... Well now at least, we are tagged in to bring this amazing design to life. 

It genuinely is one of the hardest decisions to make, both on an emotional attachment to the designers themselves, but primarily just as they all have such a legitimate design AND let's be honest - commercial appeal. I say it often, but I would genuinely so proud to have any of the top 10 in among the ranks at CHD. 

 

This being said, the decision for The Protector to take out first place, I'm backing as the right call, 100%. You'll need to pass us a bit trust through designer insight to be able to foresee how insane this piece will be, once we've done our part in bringing it into Sterling Silver reality.  

Let me point out some less obvious features that nudged this design through. 

 

1. THE SCALES

My eyes scope in on these types of textures and patterns immediately. 

You need to remember how small these details will be on the finger and that is the true aesthetic appeal. Fine patterns, once oxidised and polished back, which allows the texture to be further highlighted, gives the design visual depth. Let me put it this way; once someone notices the design, which draws them in for a closer gander - they then begin to notice these finer patterns that help lift the entire piece. 

Perfect example is of Conor's Prosperity design last year, which the scales of the fish had the same impact. 

 

2. THE INWARD BEVELLED SIGNET FACE 

Not very obvious at first glance, but take another peep at the how the rim of the face has a beautiful inside bevelled edge, which sinks the main feature on the face in a more unique and subtle way. Its a nice soft design element, that shows great attention to minor details. Love it.

 

3. INNER SHANK SCALES

On the inside of the shank (ring band), Justin has added a fading engraving of the snake scales. It'll be best to engrave these (opposed to sculptural), which is a master little contrast. Again, the hidden detail just gives further depth to the piece. 

4. SIGNET SHAPE

Something that is often not given as much thought - as people will hope the design does all the heavy lifting. Justin has designed a really interesting take on the signet shape in particular. It has quite an 'aggressive' concave styling in the sides of the band just before the signet face. This will create a perfect framing for the feature to really 'pop off' the finger. 

 

Couldn't be more amped to fire this thing up and get the piece produced. 

I said it before, TRUST ME, this thing will be master...

 

RELEASING OCTOBER 1ST, until OCTOBER  30th. 

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